Karen McArthur's Portfolio

PORTFOLIO: E-Commerce Pharma

Bath & Body Works - Fragrance Finder Flex Application

Bath & Body Works came to us with the challenge of filtering their products through a non-traditional means. Instead of narrowing down product choices through lists of words organized by brand or product form, why not create a college of photos that allows users to expresses who they are? Discover your personality with this playful interactive experience. Dragging icons to your inspiration board and creating a collage of photos lets your personality emerge and the fragrances that represent you are revealed.

Dicks Sporting Goods, Nike ACG: Fall/Winter, Spring/Summer

Looking for apparel for your outdoors activities? Learn more about the technologies behind Nike ACG apparel from breathable fabrics to harsh weather wear. This interactive experience allows users to read up on the technology behind the fabrics while also viewing the clothing from all angles, as in rotates right in front of them.

Linens 'N Things: Destination Dorm

It's time to head off to college! Whether it's the first year off to college or the senior year, what better way to celebrate the beginning of the next phase of your life than to personalize your dorm. Linens 'N Things (LNT) provides many necessity items, along with accessories, for personalizing your living space. As students head off to college how can we provide a fun explorative experience for students to expressive themselves? This piece provides a highly visual experience with fully decorated rooms representing various styles of furnishings, necessities and accessories LNT has to offer. Dive deeper into the room by zooming into various areas. Select a product to jump to the product page and view descriptions.

Due to the success of this experience, Linens 'N Things asked for a similar experience for their holiday shop.

GNC – Big Health Guide

For clients who visit their brick-and-motar stores, GNC provides brochures to guide them through the wealth of products they offer. The brochures highlight products that support various goals clients have, from strength training and endurance to whole body heath. Provided with the challenge of presenting the same content on-line, we devised an intuitive interactive walk-through approach. Users start with their high level goals and narrow down their choices to more specific objectives. In the end, a select range of GNC products are presented to assist their clients in realizing their dream.

Dick's Sporting Goods - Bowflex

Here the user not only can view various products and learn about the technology behind the machines, but they can also play with them! Select the home gym and pull on the resistance band. Or view the details on the dumbbells, set to the desired weight and lift. Let go and they fall to the ground! This piece engages the user to explore and familiarize themselves with the products from their own home.